The Brand Edge
A sharper WordPress presence for a global branding agency with a high-expectation client roster.
View live website
Introduction
Prepared by BNN Designs · Case study
A more confident digital presence for a brand consultancy serving global names.
The Brand Edge needed a modern WordPress experience that could carry its own brand guidelines while presenting the caliber of clients it serves. BNN Designs delivered a cleaner hierarchy, richer on-scroll motion, team-specific contact routing, and a performance-conscious Divi foundation.
- 1Global agency platform
- 3Core experience priorities
- 4Interaction and delivery themes
Gallery
Process
From brand guidelines to a more expressive agency platform
- 01
Discovery
Clarified how the agency's own brand, capabilities, client proof, and contact needs should work together.
- 02
Structure
Built a clearer hierarchy for offers, portfolio proof, agency information, and team-specific inquiries.
- 03
Design & Build
Implemented the modern WordPress redesign with distinct typography, on-scroll animation, and custom routing.
- 04
Launch QA
Optimized the Divi delivery for performance and a more reliable path from brand interest to conversation.
The redesign gives a branding agency the visual restraint and movement needed to let its own work take center stage.
BNN Designs case study note
Solution & Outcome
A clean agency platform with motion where it matters
BNN Designs translated The Brand Edge's brand guidelines into a modern WordPress experience that keeps hierarchy clear while adding purposeful movement and routing.
- Interactive on-scroll animations
- Distinct typography and visual hierarchy
- Custom contact routing to internal teams
- Performance-optimized Divi delivery
A more credible digital front door for global brand work
The refreshed platform gives The Brand Edge a clearer way to communicate its offer, present the quality of its client work, and guide prospective clients to the right team.
- Stronger alignment with the agency's own brand system
- More engaging routes into services and proof
- A clearer inquiry path for different internal teams
- A maintainable WordPress foundation
